Heinz Hallowe’en
Agency: The Taylor Group
Role: Creative Ideator
ECD: Ksenia Radovan
3D Designers: James Ayotte & Paul Wigfield
Location: Santa Monica, California
The ask for this project was to provide families with a fun, interactive event that demonstrates how Heinz can help to create the perfect bloody costume.
We partnered with Publicis to create a functional & spooky space complete with drip pods to decorate costumes with Heinz ketchup, multiple photo ops, and a retail counter stocked with costume kits.
Featured on the LA morning news!
Is it bad if I admit I’m more of a mustard person?