BACARDÍ
Agency: Community
Role: Art Director & Graphic Designer
Everyone knows BACARDÍ brings the party.
This past summer, we created fun, music-themed BACARDÍ activations across Canada at various music festivals infused with the essence of Havana. Engagements included a shoe customization station stocked with BACARDÍ-branded shoelaces and shoe charms, and a 360° photobooth atop a giant BACARDÍ bat logo.
My role included art direction of the physical space as well as designing branded elements such as the shoe charms, shoelaces, and signage.