AIP Connect Brand Refresh
Freelance Project
Role: Graphic Designer
AIP Connect approached me to refresh their branding and modernize them without completely removing their identifiable brand elements.
We landed on a so-called “juicy orange” and a simplified colour palette to pack a visual punch both online and offline. We also decided to keep the AIP circle icon and updated the logo typeface to something more impactful but still approachable.
Along with this brand refresh, I developed sub-brand guidelines for future needs since AIP is a growing company. You can view the entire brand guide here.