Grey Goose
2023 → Lawn Club
Agency: Community
Role: Art Director & Graphic Designer
Copywriter: Krista Raspor
Over the summer of 2023, we created Grey Goose Presents “Lawn Club”, Grey Goose’s version of lawn bowling with a French twist. Guests were invited to play the classic French game of petanque while sipping on Grey Goose cocktails within a beautifully curated French-style garden in Toronto, Montreal, Calgary, & Vancouver.
I worked with the team to design the consumer journey/experience and the look and feel of the event itself including all branded elements.
2022 → Le Voyage
Agency: Community
Role: Art Director & Graphic Designer
Copywriter: Jessica Mifsud
Grey Goose Vodka wanted to create an exclusive summer experience that guests would never forget. We created Grey Goose Presents “Le Voyage” as a French Riviera-inspired event that took place in Toronto, Montreal, & Vancouver over the summer of 2022.
Guests embarked on private yachts with their friends and were treated to an afternoon of sunshine, live music, premium mixology sessions, and delicious French-inspired cuisine.
In my role I worked with a writer to help ideate around the entire experience. We designed the consumer journey, the name of the event, and the branded elements throughout.