Unified
Agency: Community
Role: Graphic Designer
Copywriter: Jessica Mifsud
Unified is a building project and construction management company previously known as Saddlebrook Management Consultants. They were in need of a complete rebrand, including their name, to modernize themselves and increase marketability.
I worked with a junior designer and senior copywriter to come up with five branding options, each with their own distinct personalities. While they ended up picking another option, this one was my personal favourite. I wanted to use an unexpected typeface and style that evoked a premium sophistication to make Unified stand out in an industry full of similar-looking brands.
Example of construction hoarding